TWOS MATRIX

INTRODUCTION

TWOS MATRIX illustrates how the external threats and opportunities facing a particular  corporation can be  matched  with the company's strength and weakness so that  4 sets of possible strategic alternatives emerge:

SO  =  Strength-Opportunities strategies
WO  =  Weakness-Opportunities strategies
ST  =  Strength-Threats strategies
WT  =  Weakness-Threats strategies

SO STRATEGY=  
 generated by thinking of ways in  which a corporate or SBU  could use to take advantage of opportunities

WO STRATEGY=
attempt to make overcome weaknesses by taking advantage of opportunities
ST STRATEGY

WT STRATEGY