Monday, September 28, 2015

CONCEPT OF SWOT

SWOT Analysis 

In order to survive and grow in  this competitive environment. It is Essential for the organization to undertake SWOT analysis 
Definition: 
The process by which the enterprises monitor their relevant environment to identify their business opportunities and threats affecting their business is known as SWOT analysis.
In other words, Analyzing the surrounding environment before framing policies and taking business decisions is called SWOT analysis.


  • S-stands for strength 
  • W-stands for weakness
  • O-stands for opportunities 
  • -stands for threats



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